Prove you put the seller first. Protect The Seller Circle is the free, human-reviewed credential for agents who genuinely stand on the seller's side. Sign the values you already live by, and finally have a way to show it.
Powered by Truth in Real Estate®
Join the Circle and you commit, in writing, to these. A real person makes sure you mean it.
I will give you the truth, always, even when it is hard to hear.
I will put your profit before my paycheck.
I will never win your listing with a price I know is too high.
I will be completely transparent, every fee and every term, up front.
I will name every conflict of interest without you having to ask.
I will advise you, never sell to you.
I will never leave you in the dark.
I will be protecting you at every step.
I will hold to this standard even when no one is watching.
Sign these, mean them, and carry the badge that proves it.
Agree, in writing, to the things every seller deserves. If you already live them, this takes minutes.
We actually check. No fees, no sales quotas. We are looking at the kind of agent you are, not your scoreboard.
Get your Circle badge to download, reaffirmed every year, and bring it to every listing table.
Broker-agnostic. Free forever. The only thing we ask is that you mean it.
One mark that tells a seller you put your promises in writing and had them checked by a real person. It is about the kind of agent you are, not how many homes you have sold.
No fees for agents, ever. Every other credential in real estate charges the agent to get in. This one never will.
A real person reviews every application before an agent is in the Circle. We describe exactly what is true, and we never rubber-stamp.
There is no sales quota to earn it. A brand-new agent and a 500-home veteran carry the same badge, because it is a promise, not a scoreboard.
Reaffirmed in writing every year. If an agent will not give straight answers, it can be reported and taken away.
Every Protect The Seller Circle Member has pledged, in writing:
“I am honest. I am transparent. I will put you ahead of my commission. I will tell you if you are overpricing your home. And I will never win your listing by quoting you a price I know is too high.”
Sellers can't tell a great agent from a good talker. The badge is how you show them, before you ever sit down.
A credential a seller understands in one glance: this agent was approved, and did not pay to be here.
The leave-behind that says why you stand above: "I had to be approved. I'm not paying to be here."
When a past client puts you forward, you hear about it, by name. Nothing markets you like that.
Sellers looking specifically for a Circle Member can find you, instead of the loudest advertiser.
One of the biggest reasons agents join has nothing to do with any single listing. It is the future of the work itself. Portals, iBuyers, discounters, and Wall Street buyers are all circling the same money, and they swing the same weapon: the idea that agents are bad. They use the industry's own lack of trust to pry you out of the deal.
The only real defense is to earn that trust back out loud. Not by paying lobbyists, but by putting your name on a public standard of honesty. An industry that earns trust keeps its business, and the agents who put their names to it are the ones sellers will still be choosing.
I have been looking for you.
For years I asked my own industry one question: who is protecting the seller? Nobody had an answer. Agents have tried to change this from the inside. There is too much money in the way.
But it changes from the ground up, one great agent at a time. The ones who tell the truth, who put the client's profit ahead of their own paycheck, who would never win a listing with a price they know is too high, and who have never had a way to prove it.
If that is you, this is your invitation. Go out there and scream from the rooftops who you are.
Kati Spaniak, Founder of Truth in Real Estate®
Joining the Circle is free and takes one honest application. If you have been doing this right all along, this is your moment to prove it.
Tell us where to send them and the download unlocks right here.
Your list of ten questions is ready. Print it and bring it to your first meeting.
Download the questionsTell us about your business. A real person reviews every registration. No fees, ever.
A real person will review your registration and be in touch soon. Keep an eye on your inbox.
DoneTell us about an agent who put you first. We'll invite them to earn the Protect The Seller Circle badge, free.
We'll reach out to your agent and invite them to join the Circle. Sellers like you are how this industry changes.
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