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Selling your home can be one of the most traumatic experiences of your life. It does not have to be. Kati's book is the practical guide for homeowners who want real answers, not real estate jargon.
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Get the bookThis is what a Protect The Seller Circle Member puts in writing and commits to you.
We believe you deserve the truth, always, even when it is hard to hear.
We believe your profit comes before the agent's paycheck.
We believe no one should ever win your listing with a price they know is too high.
We believe you deserve complete transparency, every fee and every term, up front.
We believe every conflict of interest should be named without you having to ask.
We believe a great agent advises you, never sells to you.
We believe you should never be left in the dark.
We believe someone should be protecting you at every step.
We believe a great agent holds to this standard even when no one is watching.
Every Protect The Seller Circle Member signs their name to these.
Any agent can answer these. A Protect The Seller Circle Member has already put their answers in writing, had them reviewed, and renews the promise every year. Print this list, and before question one, ask: "Are you in the Protect The Seller Circle?"
How much business do you actually do, this past year and over your career? Is real estate your full-time work?
When are you available, how quickly will you respond, and what is your plan for me when you are out of town?
What is your cancellation policy? Can I leave the listing if this is not working?
How does the commission work: what do you charge, who pays the buyer's agent, and what if the buyer comes unrepresented?
How do you handle dual agency, when the seller and the buyer both use the same agent?
What do you honestly think my home is worth, the real number and not the flattering one? Where are the comparables?
What exactly do you do for your fee?
Who do you recommend for lenders, inspectors and contractors, and do you get anything for the referral?
What happens after I sign: how often will I hear from you, and how will I know what is going on?
How will you actually market my home? Your largest asset deserves more than phone photos and a sign in the yard.
The questions are deliberately open. A great agent might work part-time, charge differently, or run a listing their own way. What the badge guarantees is that you get the truth about all of it, up front, and get to decide for yourself. The conversation is the protection.
This movement runs on sellers, not agents. If you have worked with someone who was honest, transparent, and truly in your corner, nominate them. We will reach out and invite them to earn the Protect The Seller Circle badge, free.
Nominate your agentNot sure yet? Get the ten questions, and ask any agent: "Are you in the Protect The Seller Circle?"
Everything a seller needs to walk in prepared, and the story behind why this exists.
The printable list every seller deserves answered before they sign anything.
Get the list →Kati's plain-English guide to selling with your eyes open.
Get the book →Why one agent decided to stop waiting for the industry to protect you.
Read the story →Read the book, and when you're ready, find an agent who has signed their name to the values that protect you.
Tell us where to send them and the download unlocks right here.
Your list of ten questions is ready. Print it and bring it to your first meeting.
Download the questionsTell us about your business. A real person reviews every registration. No fees, ever.
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DoneTell us about an agent who put you first. We'll invite them to earn the Protect The Seller Circle badge, free.
We'll reach out to your agent and invite them to join the Circle. Sellers like you are how this industry changes.
Done